SEO Analysis: Definition, Procedure, Contents & Tools Overview

SEO.com is an award-winning SEO agency with decades of experience helping clients earn a higher return that grows their bottom line with search. From providing one-on-one SEO consulting to complete do-it-for-you SEO strategy management, our SEO specialists can help you turn the search results into a revenue driver. Search engines want to ensure users are protected when browsing and interacting with websites that appear in the search results. Your SEO Checker report will show you how to get those clicks back.

NLP Topic Research & Content Analysis

Content marketers and bloggers who publish regularly benefit most from data-driven optimization guidance to outrank competitors systematically. Whether you’re exploring an SEO tool or two, one thing is certain–you’ll need a systematic approach to track progress. Screaming Frog SEO Spider can be particularly useful for identifying internal links as well as crawling and optimizing a WordPress site, making it easier to publish SEO articles and assess content. After you’ve completed a thorough analysis of your client’s SEO efforts, it’s time to act on those findings. If so, it’s an opportunity to create impactful strategies and replicate content ideas for greater impact. Think of metadata as a digital introduction to your BHS Links client’s content.

Seomator

You can also reverse-engineer successful advertising strategies by examining competitor ad history and informing your own paid search campaigns. The tool can also help you identify content gaps by analyzing keywords that competitors rank for that your clients currently do not. You can then utilize the bulk SERP analysis feature to quickly assess extensive lists of potential keywords. This allows you to focus content creation on keywords with “Weak Spots” in the SERPs and analyze the content of low-authority ranking pages to understand the search intent behind those keywords.

If you like Surfer’s AI-powered content editor, you’ll love Clearscope. One of the most focused SEO tools on this list, Clearscope’s utility is dedicated almost exclusively to content optimization. If all that AI utility isn’t enough, Surfer comes with built-in AI writing capabilities at no additional cost. The Essential plan includes five AI articles per month, while the Scale plan offers 20 AI articles per month.

In the meantime, one emerging signal of the value in LLM interfaces is the volume of outbound clicks. ChatGPT, for instance, is already driving referral traffic to tens of thousands of distinct domains. Agencies can also use GSC for Sitemaps Submission, ensuring Google effectively crawls and understands their clients’ site structures. MonsterInsights also comes with different types of SEO reports based on Google Search Console (GSC) and Google Analytics (GA). AIOSEO lets you easily edit the robots.txt file for every subsite in your network, whether you’re working on individual sites or batching them together.

• As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it.
• Google Analytics may be free, but this SEO analysis tool packs a punch.
• Check My Links is ideal for developers, content editors, and web designers, according to its creators.
• Topical mapping helps you organize content around key themes, ensuring relevance and coverage of high-volume topics.
• You can monitor specific webpages or domains to see how they rank for keywords over time, perform site audits, and explore historical ranking data with customizable charts.

Of course, there are lots of other powerful SEO tools at an agency’s disposal, including Ahrefs, Moz, Semrush, Google Lighthouse, and more. But, for today, we’re going to focus on a few of the most commonly used tools by marketing agencies. You’ll set up the right tools, zero in on meaningful metrics, and implement SEO reporting that supports your clients’ growth. With SEO analytics, your team identifies which pages are ranking, which ones are slipping, and why certain content converts better than others. It helps make informed decisions and explain those decisions to clients without relying on guesswork. It helps you measure, analyze, report, and act on insights from the overwhelming amount of search data at your fingertips.

Your website may have errors without you knowing it and this tool will help you discover them quickly so you can fix them. Google uses mobile-first indexing where it predominantly uses the mobile version of the content for indexing and ranking. You can test your page speeds and get in-depth analysis of the important metrics that can affect your SEO with Google’s PageSpeed Insights tool.

The tool also identifies error codes, redirects, and page speed performance. Traditional SEO tools are great for conducting research and audits when your business is already established. But what if you’re starting a new business venture and want to know what popular industries, topics, and ideas people are exploring? Google Trends is a great place to explore the untapped potential that can yield a large keyword landscape for your website. As you discovered, the process for how to do SEO analysis for a website is not too complex. It just requires a few steps to perform to ensure you’re analyzing and fixing the most important areas on your site for better search engine optimization.

Use our insights to update your content and claim new positions overnight. Based in Toronto, when he’s not writing he’s usually studying data science and machine learning. Choose from an extensive range of SEO features and save billable hours along the way.

That being said, it’s worth being aware of in case you get a manual action or you believe that one is likely due to toxic backlinks. That could be, for example, due to a negative SEO attack or your own black hat link building. And if you don’t have many links at all yet, well, that’s good to know, too. Spend some time learning about link building techniques, and research how your competitors are building links (more on this later). You can also learn a lot by analyzing which keywords drive traffic for your competitors, which we’ll touch on later in the competitor analysis section of this article.